Whether you are in charge of a software development, a mobile application (iOS or Android), an external or internal website, you must constantly improve the value you deliver to your users and customers.
And when it comes to user experience (UX) improvement, it can be hard to handle all the necessary steps and issues to care about at the same time. That’s why we have created a checklist with the 10 most important items to get you started. Of course, this list should be adapted to your situation.
In the coming weeks and months we will be sharing articles to help you develop these different items.
The 10 items to get started
I keep in mind that user experience improvement is an iterative process. That’s why I review the next points regularly.
And of course, it’s not enough to care about the user experience and interface once a year. You need to integrate it within your daily basis working process.
I learn about the subject, attend training sessions and monitor the market and developments.
There are many sources: LinkedIn, the Nielsen Norman Group blog, Twitter, UXmatters… Just read our blog post about it!
I involve all stakeholders: UX designers, Product Manager, Marketing team…
Successful user experience improvement will require many skills to address all aspects and that is why involving everyone early on is often a good idea.
I adopt a user-centered approach in my organization.
While there is no magic organization, there are bound to be processes you can employ because it’s all about culture.
I learn about my users and create personas.
Who are your users? Can you summarize their portraits in a few types? By answering these questions, you will be able to direct your research in the right direction.
I studied my direct and indirect competitors.
You are rarely alone in your market and your users/customers compare you to your competitors. That’s why it’s always important to try to do better or differently.
I collect and analyze the feedback from my current users.
Who better than the user to give you feedback on the positive and negative aspects of your solution? This method will at least lift the pain they are experiencing.
I run an analysis of my user journey: number of steps, duration, etc.
Metrics are good indicators for comparing multiple paths to each other, whether they are from different users or sources.
I objectively evaluate the quality of my user interface (UI): colorimetry, contrasts, etc.
By looking at measurable, standardized elements, we avoid discussions about everyone’s tastes.
I draw conclusions from this learning to direct my decisions, improvements and new features.
Information is useless if it is not transformed into learning.
Download our document to use the checklist
🛎️ Note: before using this document, you have to duplicate it on your Google Drive.
Just go on “File > Make a copy” or download it as a PDF file.